What I Want You To Know About Marketing
How to successfully scale your solution in a crowded market fully controlled by customers
Best Business Comes From Relationships
In a digital-first world, content is how you build trust. Start executing your content strategy pre-launch and watch your marketing goals achieved one by one.
Tell a Story
There is nothing about your solution that can’t be communicated in simple language.
Cut the corporate mumbo jumbo, avoid using catch-all terms and boil down to specifics.
Better yet – tell a story!
Help your target audience visualize your services and how you change their lives for the better. Make it about something they care.
Declutter
Focus is essential. As St. Ignatius Loyola put it: “No one does more than the one who does only one.”
All Communications Are Strategic Communications
Clear positioning and messaging that differentiates are the foundations of a rounded product marketing strategy.
Content continuity and the unique way you communicate your brand on all touchpoints will make or break your marketing success.
And there’s no AI that can breathe such life in your brand.
Marketing-as-a-Service
Hi, I’m Antonio and I cover different aspects of taking a product or solution to market – from positioning and brand strategy to content creation and delivery.
Here are some of the highlights from my two decades in the business.
Various industries
Worked in FinTech, Banking, Ecommerce and Travel
Various markets
Experienced in both B2B and B2C markets
Managing at scale
Manager in companies with 50-2000 employees
Foreign languages
Active speaker of French, Italian and Lithuanian