5 Key Elements of eCommerce Domination, With Examples From One Unexpected Company

There are some things all successful e-commerce websites have in common. I call it the 5 key elements that lead to e-commerce domination.

First of all, you have to choose the right technology. In other words, you have to build on top of a technologically advanced platform to support a growing e-commerce business.

You already know this if you’re doing serious e-commerce business, operating multiple stores, selling and shipping internationally, and attracting high visitor volumes to your online store.

You simply must have a system in place that can accommodate these demands.

Second, choose the right business model.

Focus your strategy on the services or products you do best. Then serve your target audience with custom-developed website features.

Third, good user experience will get you repeat customers. User experience goes much further than website design. It is deep research as to how users currently use your website and finding ways how this can be optimized.

Fourth, always be finding ways to protect and benefit the customer. That means making outstanding customer service your no. 1 priority. Your website can provide some excellent tools to do just that and secure return customers.

Finally, there are thousands of online stores on the internet. The only way to get to customers is to advertise. Do yourself a favour and don’t event think of succeeding if you can’t invest the necessary time, knowledge and money in marketing.

To illustrate all this, I’ve chosen an example company most people will know, though many will not initially associate with e-commerce…

Read the full article on Inchoo.net, with more details on each of the 5 pillars of E-commerce and which travel company has best mastered the e-commerce game.